Brands That Rewards You for Writing a Review
Consumers depend on reviews, regardless of what they're shopping for.
And the importance of this content is only growing. Recent enquiry establish that 99.9% (yes, you read that right) of consumers read reviews when shopping online at least sometimes, compared to 97% who said this was the case in 2018.
What's more than, shoppers seem to have a nearly insatiable appetite for review content. 68% of consumers say that ideally, a product should take 26 or more than reviews. And virtually a third feel that a given product should take 100 or more reviews!
The Ideal Number of Reviews a Product Should Have, According to Shoppers
Brands and retailers that don't collect this content aren't meeting customer expectations — and are quite literally leaving coin on the table.
Non convinced? Our analysis of one.5MM production pages from more than i,200 brand and retailer sites during 2020 found that at that place'due south a 120.iii% lift in conversion amidst those who interacted with ratings and reviews.
That means brands that don't provide this content are missing out on a unproblematic, yet impactful way to grow sales.
The Bear upon of Reviews on Conversion
Ecommerce UGC Page Visitor Overall
Conversion for Those Who Interact with Reviews
120.3% conversion lift when visitors interact with reviews
Cleary, the onus is on brands and retailers to collect reviews — and plenty of them.
How Incentives Motivate Shoppers to Contribute Reviews
Ideally, every customer would write glowing reviews about every product they purchased. But that's just not how the world works, sadly.
Our enquiry constitute that about half of consumers (52% to be verbal) write reviews multiple times per month. The other half submit this content far less ofttimes –and 2% never do.
Review Submission Frequency
Fortunately, there are several strategies that are proven to increase review volume for brands and retailers. One peculiarly impactful mode to generate more than content is to offer an incentive in substitution for a review.
Frankly, incentives are the single most effective way to generate a ton of reviews fast.
Overall, near iii-quarters (73%) of consumers say they'd be motivated to write a review if they were offered an incentive. And (mayhap not surprisingly), incentives motivate shoppers of all generations.
Incentives Motivate Reviewers Across Generations
4 Impactful Types of Incentives for Generating Reviews, Co-ordinate to 10,000+ Consumers
Nosotros know incentives are enough to motivate 73% of consumers to write reviews. Merely what incentives actually work?
The brusk respond is that it depends. An incentive that works well for ane brand might non be as successful for another.
However, we recently surveyed more than than 10,000 consumers to empathise what motivates them to write reviews — and there were iv incentives that rose to the top. Let's dig into each of them so you can make up one's mind which might be a skilful fit for your brand.
Incentives Leading to Review Submissions
Receiving the Product Costless of Charge
Receiving a Product Before It's Available to the Public
Discounts with Store or Brand
Loyalty Points with Store or Make
1. Free Products
Let's face it: people like getting gratuitous stuff. Then it's probably not terribly surprising that receiving a costless product is the most effective incentive for getting more reviews. 91% of consumers said they'd be motivated to write a review if they received a production costless of charge.
So if you're looking to generate a high book of reviews fast, product sampling might be just the ticket.
The concept is simple: send free samples to consumers — and then ask them to write a review. But it'southward incredibly constructive. At PowerReviews, the boilerplate submission charge per unit for product sampling campaigns is 85%. That means 85% of those who receive a complimentary sample get on to write a review.
Reviews that result from product sampling campaigns are also loftier quality. We've found that reviews generated through a sampling campaign are 83% longer, compared to those captured via other methodologies.
This is great news, equally 56% of consumers say that the length, depth, and detail of review content are factors that matter to them.
2. Receiving a Product Before It's Sold to the General Public
Getting early access to a production tin can make a client feel valued, special, and, quite bluntly, a bit like a rock star. Information technology'south a pretty cool feeling to know y'all accept something that hasn't officially hit the shelves.
Early access to a production can also motivate consumers to write reviews. 85% of consumers say that receiving a product before it'south sold to the general public would motivate them to write a review.
If you lot're releasing new products, consider doing a pre-launch product sampling campaign. The consumers who receive early access are probable to write reviews — and that means you can officially launch the production with enough of reviews already in place!
What's more than, the feedback you become in those pre-launch reviews tin can help you understand where your production shines — and where it falls flat. And so, you tin use the insights you uncover to tweak the product earlier it officially hits shop (and digital) shelves.
3. Discounts with the Store or Make
Consumers are constantly on the hunt for great deals and discounts. Co-ordinate to a survey from Valassis, 72% of consumers make it a priority to save money by using coupons and discounts.
Who wants to pay full price when they don't have to? No ane!
Offer a coupon or disbelieve can also increase the likelihood that a shopper will write a review. 67% of consumers say they'd be motivated to write a review in exchange for a discount for the store or brand.
So if y'all're looking to increase your review volume, consider offering shoppers some sort of deal in exchange for writing a review. For example, you might provide a lawmaking for a percentage off a hereafter buy or free aircraft per centum off a hereafter purchase that's "unlocked" afterwards the client has submitted a review.
The right discount or deal volition help y'all generate more than reviews, and every bit an added bonus, it'll give your customers an excuse to shop with you lot once more. The aforementioned survey from Valassis plant that 54% of consumers said that receiving a coupon or discount has caused them to make an impulse purchase.
4. Loyalty Points with the Store or Make
Consumers are loyal to the brands they love. According to Motista, customers that feel emotionally connected to a brand stick around for an boilerplate of 5.i years, compared to 3.4 years for customers who aren't emotionally connected. What's more, the lifetime value of emotionally connected customers is 306% higher.
A smashing loyalty programme tin can help you further engage your happy customers — and proceed them coming back for more. And if you have a loyalty program, offer points in exchange for reviews can be a not bad way to generate more than of this conversion-boosting content.
After all, 59% of consumers indicate they'd be motivated to write a review if they had the chance to earn loyalty points with the shop or brand.
So if you have an established loyalty or rewards program, consider leveraging information technology to generate more reviews. For instance, a customer might earn 10 loyalty points for each review they write.
And one time they accumulate a certain number of points, they tin redeem them for a coupon or some sort of promotion — such equally a dollar corporeality off their adjacent buy.
How to Promote Your Called Incentive
You lot've called the incentive you plan to offer to customers in commutation for reviews. That'south slap-up! Now it's time to make sure your customers know well-nigh it.
Sometimes, a consumer volition write a review without beingness prompted. But in most cases, they need a gentle reminder in the form of a post buy email. Here at PowerReviews, we've found that about 80% of reviews are written as the outcome of a post purchase email.
So if y'all're offering an incentive in exchange for reviews, exist certain to prominently promote information technology in your post buy emails. When possible, include the incentive in the peak portion of the email so your shoppers volition run into if — even if they don't curlicue through the entire email. For example, this one from Bissell makes information technology articulate that those who write reviews will exist entered in a sweepstakes to win a prize.
You tin can also include these promotions in your packaging like this insert from Derma Eastward.
How to Maintain Transparency (and Preserve Trust) When Incentivizing Reviewers
Consumers value reviews because this content is provided by boyfriend shoppers sharing their real experiences, rather than a brand trying to sell a product. In society to preserve consumer trust, transparency is a must.
When yous brandish reviews, be sure to include fine print or a badge that indicates when a consumer received an incentive in commutation for a review. That way, futurity shoppers volition take a articulate idea of who wrote each review.
For example, it's articulate that the person who wrote this review for Wander Beauty is a verified heir-apparent who received a free sample in exchange for their review.
Offset Generating More Conversion-Boosting Reviews with the Right Incentive
Reviews are more of import than ever before, regardless of what a consumer is shopping for. Brands and retailers must make it a priority to collect enough of this content — or chance losing customers to a competitor. Offer the correct incentive can be a slap-up way to supercharge your review collection — and boost conversion across your website.
Source: https://www.powerreviews.com/blog/what-incentives-generate-reviews/
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